The Affiliate Attribution Wake-Up Call Brands Can’t Ignore Black Friday is weeks away and affiliate budgets are about to surge. Yet there’s a major problem most brands are sleepwalking into: Your af …

Every year, the affiliate industry moves fast. New brands launch, fresh partnerships form, and new ideas shake up how we all work. But one thing that’s always been clear? Some of the most impactful vo …

Planning your trip to Affilifest? Whether you’re after seaside views, budget-friendly beds, or a boutique stay worth showing off on Instagram, Margate’s got you covered. To make things easy, we’ve pul …

Perception vs. Reality: Affiliate Marketing Has Grown Up "Why would we spend that much on an end-of-funnel channel?" It's a line Sinead Lambert, Head of Partnerships at Proton AG, hears far too often. …

Affiliate marketing strategy lives or dies on three foundations that rarely make the keynote: tracking, validation, and payment speed. When those slip, you lose sales attribution, publishers lose conf …

1. Audit Last Year's Results and YTD Performance Every good plan should start with an audit! Begin by identifying your top-performing affiliates in 2025, highlighting those who have performed well dur …

Are you ready to take your networking to the next level—literally? At this year's Affilifest, we're thrilled to introduce a one-of-a-kind networking event: "Big Wheel Speed Networking." Get ready to b …

1. Register Early and Get Into the App ASAP Early access = early advantage. The sooner you're in the app, the more time you have to book meetings, plan your schedule, and scope out who's attending. 2. …

At Affilifest Margate, a panel featuring leaders from HelloFresh, Skyscanner, New Balance, and impact.com tackled one of the biggest topics in modern partnership marketing: the convergence of affiliat …

Why Trust Is Affiliate Marketing's Most Fragile Currency Trust is everything in affiliate marketing and it's under pressure. Voucher code sites, brand partners and top tier publishers rely on consiste …