The AI-Powered Affiliate Manager

A practical, closed-door AI working session for affiliate and partnerships leaders at brands and retailers.

Free to attend | Limited to 50 brands

29 September 2026 | Zilch HQ, London

Bring your laptop. Bring a real affiliate challenge. Leave with AI workflows you can use the next day.

Practical AI for the people actually running affiliate programmes

brands huddle london

AI can help affiliate managers analyse performance, prepare better briefs, identify new opportunities and communicate more effectively internally.

But most teams do not need another conversation about where AI might be heading. They need practical ways to use it in the work they are already doing.

Brand Huddle London is a half-day, workshop-style session designed for brand-side affiliate and partnerships leaders who want to make AI genuinely useful in their role.

You’ll hear an AI keynote before rotating through four small-group AI Huddles. Each session is focused on a real part of the affiliate manager’s job and includes a hands-on exercise.

You’ll leave with reusable prompts, templates, decision frameworks and workflows you can put into practice immediately.

No AI expertise is required. Bring your laptop, an open mind and a real affiliate challenge you want to work through.

It’s free to attend and limited to 50 brands to keep the room focused, open and genuinely useful.


 

Practical AI Huddles

You’ll rotate through four small, practical AI Huddles focused on how AI can help affiliate managers do better work, make faster decisions and create more time for strategy and relationships.

There will be five Huddles running during the afternoon. You’ll take part in four and receive the resources and takeaways from all five after the event.

leadership huddles

Build Your AI Affiliate Assistant

Create a reusable AI assistant that understands your brand, affiliate programme, commercial objectives, key partners and ways of working.

  • You’ll leave with: A completed master prompt you can use for planning, reporting, research and communication.

Turn Reporting Into Action

Use AI to interrogate affiliate reports, identify performance changes, spot anomalies and turn data into clear recommendations.

  • You’ll leave with: A reporting prompt pack and a framework for producing more useful weekly and monthly performance summaries.

Find and Prioritise New Partners

Use AI to map the customer discovery journey, identify gaps in your partner mix and develop better hypotheses about the partners you should test next.

  • You’ll leave with: A partner opportunity map and a simple framework for prioritising new partner types.

Create Better Briefs and Internal Business Cases

Use AI to turn commercial objectives into clearer partner briefs, stronger internal updates and more persuasive budget requests.

  • You’ll leave with: A completed partner brief or one-page internal business case based on a live priority.

Your Affiliate Dashboard Is Only Telling You Half the Story

Explore how AI can help affiliate managers connect acquisition performance with wider customer behaviour and make better decisions about partners, commissions and growth.

You’ll work through an anonymised data scenario, identify the most important signals and develop a practical test based on what the data appears to show.

  • You’ll leave with: An AI Affiliate Decision Canvas for turning customer and programme data into a clear commercial action.


 

Agenda

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14:00
  1. Arrive, collect badges and find out your Huddles!
14:40
  1. Meet the Huddle leaders, find your first table and choose the real business challenge you want to work on.
15:55
16:15
  1. After the Leadership Huddles, attendees will break into smaller peer groups based on brand size: Enterprise, Mid-Market and Lean teams. These sessions are designed to create more relevant, open conversations with peers facing similar challenges. Each cohort will explore the realities of running affiliate and partnership programmes at different scales, from resource constraints and internal influence to partner strategy, growth expectations and measurement. The format is informal and discussion-led, giving brand leaders the space to share experiences, compare approaches and learn from others operating at a similar stage.
16:50
  1. Capture one AI workflow you will test, one task you will stop doing manually and the first action you will take when you return to work.

Drinks 

After the AI Huddles, we’re heading to a bar nearby for drinks. While Brand Huddle is brand-only, this part of the evening is open to the wider affiliate community. 

And in true Affilifest fashion, expect a few fun surprises. 

drinks

Brand Huddle FAQs

Yes. Brand Huddle is 100% free for brand and retailers. Spaces are limited to 50 brands to keep the discussions focused and valuable.

Brands Huddle is exclusively for brands and retailers running affiliate or partnerships programmes. We review all applications to ensure the right mix of attendees in the room.

You’ll join four small-group working sessions focused on practical ways affiliate managers can use AI.

Each Huddle includes a short introduction, an open discussion and a hands-on exercise. You’ll leave each table with a prompt, template, framework or completed piece of work you can use in your role.

Previous Affilifest brand attendees include Boots, ASOS, Currys, Samsung, Sky, New Balance, and HelloFresh. Brand Huddle brings together a similarly curated group of affiliate and partnerships leaders.

No. The sessions are designed for affiliate managers at every stage, from people experimenting with AI for the first time to those already using it regularly.

The focus is on practical application, not technical knowledge.

Please bring your laptop and a real affiliate challenge you would like to work on.

This could be a report you need to analyse, a partner brief you need to create, a business case you are preparing or an area of your programme you want to grow.

Do not bring or upload confidential customer information, personal data or commercially sensitive information.

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Get Your Ticket

This is a brand-only session with limited capacity. Request your place and we’ll confirm your attendance.