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Featuring keynote from Peter Markey, Former CMO of Boots
- Free to attend | Limited to 50 brands
- 18 March 2026 | Awin HQ, London
Because everyone’s solving the same problems. This is where brands compare notes.
Better affiliate programmes start here
Brand Huddle is a half-day, workshop-style session designed for the people actually running affiliate and partnerships programmes.
It brings together brand-side leaders to talk openly about what’s working, what isn’t, and what comes next.
Affiliate managers are under more pressure than ever. You’re expected to drive growth, prove incrementality, diversify partners, integrate creators, and defend budget. Brand Huddle gives you the space to step out of the day-to-day, compare notes with other brands, and see how they’re solving the same challenges.
You’ll leave with practical ideas you can act on immediately, fresh perspective, and relationships with other brands shaping the future of affiliate.
It’s free to attend and limited to 50 brands to keep the room focused, and genuinely worth your time.
What to expect
Keynote: Pete Markey
Former Chief Marketing Officer, Boots
We’re opening Brand Huddle with a keynote from Pete Markey, former CMO of Boots and one of the UK’s most experienced marketing leaders.
Pete has led marketing at some of the UK’s most recognisable brands including Boots, TSB, Aviva and the Post Office, and brings a rare perspective on how affiliate, partnerships, and performance channels fit into broader marketing and commercial strategy.
He’ll share his perspective on how marketing leadership is evolving, where affiliate fits into the wider marketing mix, and what affiliate leaders should be thinking about next.
Leadership Huddles
You’ll join a series of small, focused group discussions designed to tackle the most important challenges facing affiliate managers today.
Huddle topics include:
The Incrementality Huddle
How leading brands are proving affiliate value and defending investment
The Creator Convergence Huddle
How affiliate leaders are integrating creator and influencer partnerships
The Partner Growth Huddle
How brands are recruiting new, high-value partners
The Leadership Influence Huddle
How affiliate leaders are elevating affiliate internally
The Scale and Efficiency Huddle
How brands are maximising impact with limited resource
You’ll rotate between Huddles, gaining practical insight and perspective from other brands.
Drinks at The Dickens Inn
After the Huddles, we’re heading to The Dickens Inn for drinks. While Brand Huddle is brand-only, this part of the evening is open to the wider affiliate community.
And in true Affilifest fashion, expect a few fun surprises.
Trusted by the UK’s biggest brands
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