Skip to main content

40 People to Follow On LinkedIn to Get Smarter at Affiliate Marketing

Affilifest's favourite LinkedIn voices

No one goes to school for affiliate marketing. That’s why we’re building this community – because we’ve learned first hand that connecting with others in the industry is one of the best ways to sharpen your skills and grow your career.

LinkedIn can be an incredible resource too – if you can cut through the noise and follow people who actually share actionable, relevant insights.

To help you do that, we put together a list of affiliate marketers we’ve been watching this year – so you can start curating your own go-to list of voices to learn from.

The people on this (non-exhaustive) list are creators, operators, and leaders who consistently bring value – whether they’re talking strategy, partnerships, content, or performance.

In no particular order, here are the top voices we recommend following on LinkedIn if you want to stay sharp and level up in affiliate marketing in 2025.

Adam RossAdam Ross
CEO, Awin

 

 

 

What they write about: Industry and company news with a focus on big-picture thinking.

Why you should follow them: As the leader of one of the world's largest affiliate networks, Adam brings unparalleled insight into industry trends and the future of partnership marketing. His strategic perspective on tracking innovations and industry evolution makes him essential reading for anyone serious about understanding where affiliate marketing is heading.

Featured content →: Get on the Right Track with Tracking in 2025

Anitha SridharAnitha Sridhar
Fractional Growth and Marketing Consultant






What they write about:  B2B affiliate growth strategies and insights for brands looking to scale their business-to-business affiliate initiatives.

Why you should follow them:Anitha specialises in the complex world of B2B affiliate partnerships, bringing a practical, results-oriented approach that's particularly valuable for companies navigating this sophisticated segment of affiliate marketing.

 Anitha S. | LinkedIn 

Ben HelyarBen Helyar
Director, Digi Reach






What they write about: Strategy posts, opinion pieces, entrepreneurship, and event news focused on customer growth and monetisation.

Why you should follow them: Ben bridges the gap between acquisition and revenue optimisation, providing valuable insights for both publishers and brands. His focus on "love, sharing and open communication" reflects a collaborative approach that's driving industry growth.

Featured content →: Affilifest Event Coverage

Dustin HowesDustin Howes
Affiliate Marketing Concierge, Affiliate Nerd Out






What they write about: Affiliate programme growth tactics, edutainment content, and partner recruitment strategies for affiliate managers and SMB marketing executives.

Why you should follow them: Dustin has built a reputation as the go-to resource for scaling affiliate programs, combining education with entertainment in a way that makes complex strategies accessible. His focus on conversion rate optimisation delivers practical value for growing affiliate programs.

Featured content →: Influencer Goldmine: Unlocking Sponsorships & Affiliate Revenue

Elena PotoupaElena Potoupa
Head of Publisher Development, PartnerBoost






What they write about: News, strategy content, Q&A sessions, and event coverage focusing on affiliate strategy, D2C, and Amazon partnerships.

Why you should follow them:  Elena brings deep expertise in affiliate strategy with a focus on transparency and long-term thinking. Her advocacy for better education and knowledge sharing addresses critical industry needs for sustainable growth among brands and publishers.

Featured content →: Affiliate Marketing Strategy Insights

Evgenii "Geno" PrussakovEvgenii "Geno" Prussakov
Founder & CEO, AM Navigator






What they write about: Strategic how-to guides and content focused on popularising affiliate marketing among brands new to the channel.

Why you should follow them:  Geno is dedicated to helping brands leverage affiliate marketing to drive real business results. His emphasis on transparency and his leadership role in the industry make him essential reading for brands looking to get started with affiliate marketing.

Featured content →: LinkedIn Strategy Post

Frederic Jean-BartFrederic Jean-Bart
CEO, Performance Partners






What they write about: Strategy threads focused on affiliate recruitment and educational content around sales-focused approaches to affiliate management.

Why you should follow them:  Frederic advocates for a more professional, sales-focused approach to affiliate management and recruitment. His educational content helps brands understand how to develop more effective affiliate operations.
 

Featured content →: Educational Video Content

Inez MiedemaInez Miedema
CEO/Co-founder, Growth HQ






What they write about: Strategy content, case studies, and event takeaways focused on full-funnel affiliate marketing for brands..

Why you should follow them:  Inez is a pioneer in full-funnel affiliate marketing, helping brands think beyond last-click attribution. Her emphasis on top- and mid-funnel partnerships is crucial for maximising affiliate's impact across the customer journey.

Featured content →: Full-Funnel Marketing Strategy

Ishtvan TorpoiIshtvan Torpoi
Affiliate Marketing Consultant, TAG MARKETING LLP






What they write about: Tips, strategy content, and real-life situation takeaways for brands and affiliate managers.

Why you should follow them:  Known as "That Affiliate Guy," Ishtvan provides real-world insights and practical takeaways from active campaigning. His focus on transparency, attribution analysis, and critical thinking benefits both brands and affiliates.

Featured content →: Affiliate Marketing Strategy Post

Jack DaviesJack Davies
Head of New Partnerships, Sovendus






What they write about: Informational posts and industry insights focused on Brand2Brand partnerships and retail media within the affiliate channel.

Why you should follow them:  Jack brings a unique cross-industry perspective, having worked across brand, network, and publisher sides. His focus on emerging partnership models and retail media provides cutting-edge insights into the future of affiliate marketing.

Featured content →: Industry Partnership Insights

James LittleJames Little
Commercial Director, TopCashback

 

 

 

What they write about: Industry commentary, tracking solutions content, and forward-thinking posts about improving the affiliate space for everyone.

Why you should follow them: James is widely regarded as one of the industry's most insightful voices on tracking and technical challenges. His contributions have genuinely influenced industry standards, making him essential reading for anyone serious about affiliate marketing infrastructure.

Featured content→: Consent Blocks Our Cookies, Cashback Stops

Jeannine CrooksJeannine Crooks
Founder, Sled Dog Consulting LLC

 

 

 

What they write about: Content about new technologies, events, and industry insights focused on affiliate strategy and retail programme management.

Why you should follow them: Jeannine's focus on helping new affiliates and advertisers learn the industry reflects her commitment to growing the ecosystem. Her educational approach makes complex affiliate concepts accessible to newcomers.

Featured content →: Industry Leadership Insights

Jenny GonzalezJenny Gonzalez
CEO and Co-Founder, Trackfinity

 

 

 

What they write about: Relatable lessons from 15 years in affiliate programme management trenches, focusing on education and open conversations.

Why you should follow them:  Jenny brings extensive practical experience to her content, sharing real challenges and solutions that help affiliate managers, advertisers, networks, and agencies improve their operations.
Featured content →: Affiliate Programme Management Insights

Jesse LakesJesse Lakes
CEO, Geniuslink

 

 

 

What they write about: Books, YouTube videos, and educational content specifically focused on Amazon affiliate marketing for creators and publishers.

Why you should follow them:  Jesse specialises in Amazon affiliate marketing with practical guides and strategic insights. His book "Mastering Amazon Associates" and his advocacy for competitive affiliate programs make him essential for anyone in the creator economy.

Featured content →: Mastering Amazon Associates (4th Edition)

John CoulsonJohn Coulson
Affiliate Marketing Consultant, All Things Affiliate

 

 

 

What they write about: Affiliate strategy tips, fraud prevention insights, and practical takeaways with humour, balanced for anyone in affiliate marketing.

Why you should follow them:  John combines affiliate marketing strategy with fraud prevention expertise, creating content that's both educational and entertaining. His honest take on industry weaknesses and potential makes him a refreshing voice in the space.

Featured content →: Industry Conversation Post

Julia DraghiciJulia Draghici
CEO, CPV Lab

 

 

 

What they write about: Strategies for improving campaign performance, optimisation content, interviews, and event coverage for media buyers, agencies, and affiliates.

Why you should follow them:  Julia focuses on performance marketing tracking and campaign optimisation with tactical insights that directly improve results. Her emphasis on kindness and collaboration sets a positive example for professional growth in the industry.

Featured content →: AI in Performance Marketing

Julia DraghiciJulian Henrichs
Affiliate Marketing Consultant, Freelance

 

 

 

What they write about: Incremental revenue content, AI + Affiliate strategy deep dives for brands and publishers.

Why you should follow them:  Julian specialises in AI integration within affiliate marketing and advocates for challenging outdated industry practices. His forward-thinking approach to incremental revenue makes him essential for staying ahead of technological advances.


Featured content →: Industry Challenge Post

Kerry CurranKerry Curran
Go-To-Market Executive Advisor, RBMA: Revenue Based Marketing Advisors

 

 

 

What they write about: Podcast content focused on B2B growth strategies and go-to-market approaches for marketing leaders across brand, publishers, tech, and agencies.

Why you should follow them:  Kerry brings a comprehensive go-to-market perspective to affiliate marketing, advocating for integration in omni-channel marketing plans. Her "Better B2B Marketing Series" generated over 125,000 downloads, demonstrating her ability to create valuable strategic content.

Featured content: Better B2B Marketing podcast series 

Kerry Curran, MBA | LinkedIn 

Kevin EdwardsKevin Edwards
Founder, The Affiliate & Partner Marketing Association

 

 

 

What they write about: Insights, commentary, and analysis on the state of the affiliate industry, targeting anyone who will listen with a focus on advertiser engagement.

Why you should follow them:  Kevin is a passionate advocate for the UK affiliate industry, providing valuable industry data and insights. His work at APMA offers unbiased, cross-partner views on industry growth that aren't skewed by individual company agendas.

Featured content →: UK Affiliate Industry Surges to £1.7bn

Lacie ThompsonLacie Thompson
Advisor at New Engen

 

 

 

What they write about: Programme strategy, influencer strategy, content strategy, full-funnel strategy, and measurement content that helps brands, publishers, and tech platforms.

Why you should follow them:  Lacie specialises in B2C affiliate strategy with expertise across the full marketing funnel. Her advocacy for voices from outside the industry brings valuable external perspective to affiliate marketing evolution.

Featured content →: Transparent Affiliate Marketing

Laura PressLaura Press
Publisher Partnerships Expert

 

 

 

What they write about: Learning moments, how-to guides, and industry predictions for publishers and brands, with additional educational content through her Substack newsletter.

Why you should follow them:  Laura bridges the gap between publishers and brands, creating better understanding and more effective collaborations. Her focus on explaining what the industry actually does makes her valuable for newcomers and veterans alike.

Featured content →: Publisher Playbook Newsletter

Laura RedmanLaura Redman
Co-Founder, The Redman Agency

 

 

 

What they write about: Educational content for advertisers about commission rates, affiliate marketing strategies, upcoming events, and their annual Agency Day coverage.

Why you should follow them:  Laura specialises in affiliate programme management and launches with a primary focus on education. Her advocacy for transparency and clear protocols addresses critical trust issues in affiliate marketing.

Featured content →: Affiliate Marketing Partnership Insights

Lee-Ann JohnstoneLee-Ann Johnstone
Founder, Affiverse

 

 

 

What they write about: Podcast content and industry insights/commentary on news for brands and publishers.

Why you should follow them:  Lee-Ann combines affiliate programme management expertise with industry insights. Her focus on skills development and recruiting young talent into the industry makes her essential for the channel's future growth.

Featured content →: Industry Commentary

Lina TichomirovaLina Tichomirova
Head of Affiliate Marketing, Semrush

 

 

 

What they write about: Strategy tips for affiliate marketers, marketing and partnership insights, and leadership and efficiency guidance for marketers, brands, and affiliate marketing experts.

Why you should follow them:  Lina brings credibility and long-term thinking to affiliate marketing strategy, providing valuable insights for marketers looking to build sustainable affiliate partnerships within larger marketing organisations.

Lina Tichomirova | LinkedIn 

Marshall NymanMarshall Nyman
Founder & CEO, NYMO & Co.

 

 

 

What they write about: Industry updates, trends, strategy content, thought leadership, plus personal content around family and travel for brands, publishers, networks, agencies, tech, and performance marketing professionals.

Why you should follow them: Marshall creates comprehensive content that serves the entire affiliate marketing ecosystem. His advocacy for affiliate marketing receiving a larger share of the overall marketing budget reflects his strategic vision for channel growth.

Marshall Nyman | LinkedIn 

Matt FraryMatt Frary
CEO/Founder, Chief of Chaos

 

 

 

What they write about: Content about his 26-year founder journey, thoughts on AI, affiliate marketing, growth hacking, mentorship, and servant leadership for other founders and growing companies.

Why you should follow them:  Matt combines extensive founding experience with growth marketing and affiliate strategy insights. His servant leadership approach and focus on mentorship provide valuable guidance for other founders and growing companies.

Featured content →: Founder Journey Insights

Matthew HigginsMatthew Higgins
Managing Partner, Addressable Media & Total Commerce, dentsu UK

 

 

 

What they write about: Insights and headlines with figures and forecasts, plus opinion pieces on industry positions, making content relatable across all channels for brands, publishers, networks, and tech partners.

Why you should follow them:  Matthew provides strategic insights across affiliate marketing, retail media, and performance marketing with excellent story-telling that makes complex industry data accessible and actionable.

Featured content →: Affiliate Marketing Awards Coverage

Natalie ZiembaNatalie Ziemba
Director, Strategic Accounts, Affiliati

 

 

 

What they write about: Relationship-building content, introductions, and strategy threads focused on brand and affiliate partnerships for brands and publishers.

Why you should follow them:  Natalie focuses on strategic connections and relationship-building that create more effective partnerships. Her advocacy for kind and patient industry professionals reflects the collaborative spirit needed for successful affiliate marketing.

Featured content →: Partnership Strategy Video

Natasha MaddisonNatasha Maddison
Director, Gelato Marketing Limited

 

 

 

What they write about: Affiliate event takeaways, campaign successes, industry bug bears (fraud and non-compliance), and interesting stories/stats for brands, publishers, and affiliate programme managers.

Why you should follow them:  Natasha specialises in affiliate retail channel growth and countering non-compliance. Her focus on fraud prevention and regulatory compliance makes her essential for maintaining industry standards.

Featured content →: Industry Fraud Prevention

Nic YatesNic Yates
Commercial Director, Silverbean

 

 

 

What they write about: Practical tips for affiliate management, content about the value of partnerships, adding value to partners, industry news, and team updates for affiliate and partner marketing managers, publishers, and tech platforms.

Why you should follow them: Nic provides actionable affiliate management advice and advocates for positive industry representation. His focus on adding value to partners and promoting the channel's benefits makes him essential for professionals looking to elevate affiliate marketing's reputation.

Featured content →: Partner Management Support

Nicky SenyardNicky Senyard
CEO, Fintel Connect

 

 

 

What they write about: Strategy and insight content, business growth strategies, and financial industry growth research for financial institutions and publishers.

Why you should follow them: Nicky specialises in financial affiliate marketing with expertise in affiliate technology and strategy. Her advocacy for AI leadership in tracking positions the affiliate channel at the forefront of acquisition marketing evolution.

Featured content →: Financial Affiliate Marketing Strategy

Partnercademy
Owner, Partnercademy

 

 

 

What they write about: Tips via posts and articles on LinkedIn focused on affiliate and partnership marketing for everyone in the industry.

Why you should follow them:  Partnercademy's mission is to upskill every affiliate manager to become an expert. Their educational content addresses the industry's critical need for better professional development and training standards.

Featured content →: (4) The 12 Best Affiliate, Partner & Influencer Discovery & Recruitment Tools 2024 | LinkedIn 

Parul Tarang BhargavaParul Tarang Bhargava
Co-Founder & CEO, vCommission

 

 

 

What they write about: Affiliate marketing storytelling, educational newsletters, company insights, entrepreneurship mindset content, and spirituality/mindfulness posts for advertisers, affiliates, and network professionals.

Why you should follow them: Parul generates over 1 million impressions annually and addresses critical accountability issues in affiliate marketing. Her comprehensive approach to leadership, entrepreneurship, and industry standards makes her essential for network and business leaders.

Featured content →: Entrepreneurship Mindset Post

Rachel SaidRachel Said
Head of Affiliates and Partner Marketing, Genie Goals

 

 

 

What they write about: Opinion pieces on industry themes, affiliate management advice, industry/news commentary, and free video content covering digital strategy across performance channels.

Why you should follow them: Rachel advocates for sustainable affiliate programs with quality partners and strong compliance standards. Her measured approach to industry topics and focus on positive storytelling demonstrates how professionals can shape the industry's narrative.

Featured content →: Affiliate Marketing Industry Evolution

Rob DavinsonRob Davinson
Global Head of Content, Awin

 

 

 

What they write about: Podcasts, keynote presentations, trend articles, case studies, and whitepapers for brands, publishers, agencies, tech partners, and beyond the industry.

Why you should follow them: Rob creates comprehensive content that makes complex industry concepts accessible to diverse audiences. His interviews with industry leaders and focus on unorthodox storytelling bring fresh perspectives to affiliate marketing.

Featured content →: ThinkTank 2025 Keynote Interviews

Sam JannesariSam Jannesari
Senior Commercial Manager, Incubeta

 

 

 

What they write about: Event takeaways, news commentary, economic commentary, and partnership announcements focused on partnerships, digital marketing, and brand growth strategies for brands.

Why you should follow them: Sam provides valuable economic context for partnership marketing and advocates for advanced attribution methods. His insights help brands navigate partnership marketing within broader economic trends.

Featured content →: AI and Economic Commentary

Sarah BundySarah Bundy
Co-founder & CEO, Athena Collective

 

 

 

What they write about: Strategy threads, best practices, how-to guides, and inspiration content for business owners and leaders.

Why you should follow them: Sarah advocates for diverse leadership and fresh perspectives in affiliate marketing. Her vision for expanding affiliate marketing beyond traditional boundaries and creating new standards makes her essential for industry evolution.

Featured content →: Diverse Leadership in Affiliate Marketing

Stefan MuehlbauerStefan Muehlbauer
CEO/Founder, Affpal

 

 

 

What they write about: Podcasts, case studies, and guides focused on affiliate management and HR for network and programme owners and affiliate managers.

Why you should follow them: Stefan focuses on educational standards and professional development in affiliate management. His comprehensive approach to affiliate management education addresses critical operational excellence needs.

Featured content→: Affiliate Management Education

Stephanie HarrisStephanie Harris
CEO, PartnerCentric

 

 

 

What they write about: Real-world partnership strategies, industry lessons learned, honest commentary about industry changes, leadership insights, and behind-the-scenes stories for marketing leaders at brands.

Why you should follow them: Stephanie builds affiliate programs that secure incremental growth through strategy, technology, and creativity. Her focus on transparency and measurable value helps marketing leaders use affiliate to grow smarter, not just bigger.

Stephanie Harris | LinkedIn 

Suzanna ChaplinSuzanna Chaplin
CEO, esbconnect

 

 

 

What they write about: News commentary and how-to content (like growing subscriber bases) focused on consumer customer acquisition, retail, and email for brands.

Why you should follow them: Suzanna provides retail-focused affiliate marketing insights and advocates for better industry categorisation that reflects the diversity of modern affiliate marketing channels.

Suzanna Chaplin | LinkedIn 

Tye DeGrangeTye DeGrange
CEO, Round Barn Labs

 

 

 

What they write about: Long-form content, data-driven insights on affiliate and influencer marketing, the "Always Be Testing" podcast, and attribution newsletters for brands, publishers, agencies, and tech companies.

Why you should follow them: Tye specialises in affiliate and influencer marketing for tech companies with a focus on accountability and attribution. His comprehensive approach through podcasts and newsletters provides deep, data-driven insights for the tech industry.

Featured content →: Always Be Testing Podcast