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Wayne Bickerton
VP International
AdAction
Wayne is a commercial leader in mobile advertising with 20+ years of experience driving growth across acquisition, engagement, and monetization. He leads international growth at AdAction, partnering with gaming, fintech, and subscription apps to unlock incremental scale beyond traditional channels. His focus sits at the intersection of performance acquisition, loyalty, and monetized engagement, helping brands turn user activity into sustained growth and measurable revenue.
Sessions
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ROUNDTABLE: Is Your Loyalty Strategy Truly Incremental?03-Jun-2026Beach Huts, Dreamland
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