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Susan Armstrong-Payne
Affiliate Marketing Lead
Boots UK
I've spent 8 years in affiliate marketing across both network and brand side, which has given me a well-rounded understanding of how the industry works from both angles. Most recently, I led the in-housing of the affiliate programme at Boots UK, an experience that really shaped how I think about partnership strategy and ownership. Now I focus on affiliate diversification and strategy within The Boots Group — finding ways to evolve the programme and explore opportunities beyond the traditional affiliate mix. It's an area I'm genuinely passionate about, and I'm always looking for new ways to drive it forward.
Sessions
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Fixing the Broken Windows: Attribution, Compliance and the Fundamentals Holding Us Back03-Jun-2026Hall by the Sea, Dreamland
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