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Matthew Addai
Co-Founder and CEO
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Cashblack and Afrofiliate
Matthew Addai is a multi-award-winning social entrepreneur acting as co-founder and CEO of Cashblack and Afrofiliate. Cashblack offers cashback for supporting Black-owned businesses, while Afrofiliate connects brands with diverse affiliates to foster growth. Inspired by the 2020 global anti-racism movement, Matthew and his brothers launched these ventures, now boasting thousands of members and partnerships with retailers and corporate allies. Their mission: to bridge the racial wealth gap through the democratisation of consumerism to support minority-owned brands through financial incentives.
Sessions
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PANEL: How Can Affiliates Build A Value Proposition that Differentiates them from Google and Facebook01-May-2025Hall By the Sea
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