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James Bentley
Founder
Stealth AI Startup
With over 20 years in digital marketing and a career spanning Adobe and Awin, James is now the founder of a stealth AI startup helping marketing teams work faster, smarter, and do more with AI.
Most recently Director of AI Strategy at Awin Global, he led the development of internal and external AI initiatives across research, product, and adoption - bridging technical capability with everyday business impact. Earlier roles include UK Strategy Director at Awin and Head of Client Services at Adobe Advertising Cloud leading customer engagements across AI and Machine Learning technologies.
He chairs the UK APMA AI Task Force and sits on the UKAI Agentic AI working group, advising UK businesses on best practice for agentic AI. A frequent speaker on generative and applied AI, he has presented at industry events across Europe.
Most recently Director of AI Strategy at Awin Global, he led the development of internal and external AI initiatives across research, product, and adoption - bridging technical capability with everyday business impact. Earlier roles include UK Strategy Director at Awin and Head of Client Services at Adobe Advertising Cloud leading customer engagements across AI and Machine Learning technologies.
He chairs the UK APMA AI Task Force and sits on the UKAI Agentic AI working group, advising UK businesses on best practice for agentic AI. A frequent speaker on generative and applied AI, he has presented at industry events across Europe.
Sessions
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ROUNDTABLE: AI04-Jun-2026Beach Huts, Dreamland
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