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George Sullivan
Co-Founder
The Sole Supplier
George Sullivan is the Founder and CEO of The Sole Supplier, the UK's #1 sneaker and streetwear platform, reaching over 4.5 million people who live and breathe fashion and youth culture.
Most brands start with the ‘why’, George starts with the ‘who’ - this philosophy is all about a human-first approach to building brands. In practice, this means Geroge can enable brand builders to make braver, bolder decisions whilst staying true to company values. He has seen this work first hand - with The Sole Supplier rewriting the rules for how some of the world’s top brands connect with Gen Z and embed product stories in youth culture.
Sessions
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Don't Bullsh*t Gen Z: The New Rules of Cultural Relevance03-Jun-2026Hall by the Sea, Dreamland
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