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Chikay Lo
Founder
Lo Digital LTD
Chikay is a leading voice in affiliate and performance marketing, with over 14 years' experience in luxury e-commerce. She spent over seven years at Cult Beauty, scaling its affiliate channel into one of the brand's most impactful revenue drivers and one of Rakuten's top key European accounts, before founding Lo/Digital to challenge an industry overly reliant on last-click attribution and low-quality partners. An award-winner and advisor to industry partners like Rakuten and Hello Partner, she's known for her technical depth: identifying fraud, fixing misattribution, and restructuring programmes around genuine value for premium brands.
Sessions
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Fashion Roundtable: How Fashion Brands Are Balancing Returns, Margin and Promo Pressure03-Jun-2026Beach Huts, Dreamland
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