Adam Ross is CEO of Awin, the global affiliate marketing network connecting more advertisers and publishers than any other platform worldwide, and one of performance marketing’s most recognised leaders. He joined Awin in 2004, when the company had fewer than 20 employees, and has spent more than two decades helping scale it into a global business operating across 17 territories with more than 1,400 employees. Under his leadership, Awin’s Conversion Protection Initiative has recovered more than $575 million in previously unattributed revenue for advertisers and publishers, helping set a new industry standard for tracking integrity. Named a top 20 industry icon, Adam is now leading Awin’s next chapter through the launch of Ava, an AI system trained on 25 years of platform data that gives advertisers and publishers access to market intelligence previously reserved for the industry’s largest players.