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PANEL: Trust Pays: Cracking Down on Fake Codes & Rewarding Real Partners
As consumers tighten their spending, brands must prioritize trust. Fake coupons and spammy ads erode that trust, driving customers to shop elsewhere. The industry must come together to enforce stricter penalties for misleading content. On the flip side, brands should reward publishers who genuinely prioritize the customer. This is about brand integrity, not just transactions—let’s recognize and support trusted partners.
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