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PANEL: Fixing the Industry's Credibility & Reputation Challenges: Inside & Out
Affiliate marketing is more than a last-click channel, yet outdated perceptions persist—both externally, where trust and media narratives remain challenges, and internally, where brands undervalue its full-funnel impact. Issues like fake voucher codes and questionable attribution further erode confidence.
This session will explore:
- How media, consumers, and brands perceive affiliate marketing today
- The industry’s biggest credibility challenges—and how to fix them
- Strategies to position affiliates as a vital, trust-driven growth channel
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