PANEL: Embrace the Convergence: How Affiliate, Influencer & Referral Marketing Are Reshaping Performance Partnerships

01 May 2025
Hall By the Sea
Main Stage , Content
As consumer trust in traditional ads declines, brands are merging affiliate, influencer, and referral marketing to drive both awareness and conversions. Integrating these channels boosts affiliate-driven sales by 46% and lowers acquisition costs by up to 30% (impact.com). This panel will explore: ✅ Performance-driven strategies for partnerships ✅ Leveraging UGC to reduce CAC and maximize ROI ✅ Turning loyal customers into revenue-driving advocates ✅ Tapping into social commerce trends like TikTok Shop ✅ Measuring success across a unified partnership model
Speakers
David Mirshahi
David Mirshahi, Lead Partnerships & Affiliate - New Balance
Mashal Hussain
Mashal Hussain, Growth Partnerships & Affiliates Manger - HelloFresh & Green Chef
Julie Wojtkiewicz
Julie Wojtkiewicz, Affiliate & Partnership Manager - Skyscanner