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ROUNDTABLE: Beyond the Last Click: Unlocking Incrementality and True Attribution in Affiliate Marketing
In today's performance-driven landscape, affiliate marketing is evolving from a last-click model to a more sophisticated, data-informed approach that recognizes the full customer journey. This roundtable explores the vital concept of incrementality—understanding which partners are truly driving new value—and how true attribution enables marketers to reward contributions more accurately across touchpoints.We will discuss the dilemmas that you experience with other marketers around attribution, how to embrace incrementality, how you can optimize spend, improve partner relationships, and uncover hidden growth opportunities by going beyond vanity metrics. Discover the dynamic commissioning tools available, which strategies to act upon, and create a transparent affiliate program that aligns incentives to impactful partners that drive sustainable growth.
Limited seats—register via the event app.
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