ROUNDTABLE: Is Your Loyalty Strategy Truly Incremental?
Most loyalty programmes are driving volume, but not always growth.
This roundtable is for brands with existing apps or reward systems who are looking to increase engagement, frequency, and overall customer value. We’ll explore where traditional loyalty models fall short, how to spot non-incremental activity, and how new approaches, including mobile gaming and in-app experiences, are being used to drive more meaningful engagement between transactions.