ROUNDTABLE: Is Your Loyalty Strategy Truly Incremental?

03 Jun 2026
Beach Huts, Dreamland
Roundtable Track 1

Most loyalty programmes are driving volume, but not always growth.

This roundtable is for brands with existing apps or reward systems who are looking to increase engagement, frequency, and overall customer value. We’ll explore where traditional loyalty models fall short, how to spot non-incremental activity, and how new approaches, including mobile gaming and in-app experiences, are being used to drive more meaningful engagement between transactions.

This roundtable is for brands only. Spaces are limited. RSVP needed (just click 'add to schedule' when the app goes live on 6 May).

Moderator
Wayne Bickerton
Wayne Bickerton, VP International - AdAction