Not all 16 to 24 year olds spend in the same way. Age and gender might tell you who someone is on paper, but they don’t tell you what really matters: where their money comes from, how they decide what to spend it on, what influences those decisions, and which brands actually earn their attention. 

This roundtable is built for brand-side marketers who want a sharper, more useful conversation about youth audiences. Not another broad Gen Z trends session, but a practical discussion on the spending personas shaping youth revenue today and how those behaviours can translate into better partnerships, stronger positioning and more effective affiliate activity. 

Pion, the company behind Student Beans, will bring insight into how young consumers are behaving now, then open up the conversation to the room. 

Together, we’ll discuss: 

• What brands are finding difficult when it comes to understanding and reaching different youth spending personas 

• Where affiliate and partnership activity is helping brands connect with younger consumers 

• Where partnerships are falling short, feeling too generic or missing the commercial opportunity 

• How brands are adapting their messaging, offers and partner mix to stay relevant What is actually working right now, and what needs to change 

Expect an honest, brand-led discussion with plenty of room to compare notes, challenge assumptions and leave with ideas you can take back to your own programme.

This roundtable is for brands only. Spaces are limited. RSVP needed (just click 'add to schedule' in the app).