AI is no longer a future trend for affiliate teams. It is already starting to change how customers discover products, how content gets found, how partners prove value, and how lean brand teams manage more work with the same resources.

But for most brands, the challenge is not “should we care about AI?” It is much more practical than that.

Where is AI genuinely useful? Where is it just another distraction? What happens to affiliate when journeys become less click based, search behaviour changes, and publishers have to fight harder for visibility? And how should affiliate managers talk about AI internally without sounding like they are chasing the latest shiny thing?

This 60 minute brand led roundtable will give affiliate and partnerships leaders a chance to compare notes on what they are seeing, testing and worrying about. Expect an honest discussion around discovery, content, attribution, partner value, internal buy in, team efficiency and where affiliate needs to evolve next.