Fixing the Broken Windows: Attribution, Compliance and the Fundamentals Holding Us Back

03 Jun 2026
Hall by the Sea, Dreamland
Main Stage
Many affiliate programmes are held back by poor attribution, weak compliance and low-quality partners driving inflated results. This session shares what happens when you fix the fundamentals. Expect practical lessons on cutting wasted spend, rebuilding partner mix, and proving true incremental value through more disciplined, brand-first programme management.
Moderator
Rachel Said
Rachel Said, Head of Affiliate and Partner Marketing - Genie Goals
Speakers
Aneira Henery
Aneira Henery, Head of Partnerships - loveholidays
Fidelis Shonde
Fidelis Shonde, Ecommerce Affiliate Lead - Hughes Electrical
Andy Cooney
Andy Cooney, Co-Founder - Marcode
Susan Armstrong-Payne
Susan Armstrong-Payne, Affiliate Marketing Lead - Boots UK