Brands are being told to diversify. Add creators. Test new partners. Don’t rely on the same old channels. But no one really agrees on what actually works.

So we’re putting four of the biggest players on trial. Cashback. Paid search. Closed User Group. Each gets five minutes to make their case for why they deserve budget, attention and a permanent spot in your programme.

Then it gets interesting…

A panel of brand-side judges will cross-examine them. The audience can challenge, question and call out anything that doesn’t stack up.  After the grilling, each channel gets a final shot to win the room. 

You’ll leave with a clearer view of where to double down, what to rethink, and how to justify it internally.

It’s built to get you out of “we should probably test that” and into actual decisions.