Most people probably know what they should be doing in their programme. The problem is getting it signed off.
This session gets into what it actually takes to get affiliate taken seriously internally, and to push through big decisions in complex organisations.
We’ll talk about:

• How affiliate is really perceived inside large brands
• What actually gets leadership to pay attention (and what doesn’t)
• How to handle pushback from finance, legal and procurement
• What strong internal advocacy looks like in practice
• Where teams make it harder for themselves than it needs to be

Using a recent major programme change at McAfee as context, this isn’t a case study or a sales pitch. It’s a practical look at how to influence internally, build credibility, and actually get things over the line.